Learn how to measure and optimize website conversion ads using TikTok's data connections.
This course will prepare you to:
- Recognize the value of data connections on TikTok.
- Explain how the TikTok Pixel and TikTok Events API work.
- Set up data connections on your website and test that it's implemented correctly.
Disclaimer: Sola Luna Beauty, Kosmic Kazoo, Seed to Platter, and Verdian Motors are fictitious businesses used to illustrate features and concepts in TikTok Academy. Any resemblance to a real business is purely coincidental.