Learn how to to measure and optimize website lead generation ads on your website.
This course will prepare you to:
- Recognize the value of data connections.
- Differentiate between the TikTok Pixel and TikTok Events API.
- Complete the steps to implement data connections and test that it's working correctly.
Disclaimer: Sola Luna Beauty, Kosmic Kazoo, Seed to Platter, and Verdian Motors are fictitious businesses used to illustrate features and concepts in TikTok Academy. Any resemblance to a real business is purely coincidental.