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The exam will cover the following topics:

  • TikTok ad platforms & accounts (12%)
  • TikTok Creative basics (13%)
  • Advertising policy (7%)
  • Ad product overview (10%)
  • Data connections (10%)
  • Campaign setup & management (22%)
  • Targeting strategy (8%)
  • Bidding & optimization (8%)
  • Reporting & measurement (10%)

For detailed information, please download the PDF below.